You searched for: ""
The results has been filter on Tags containing Targeting.
ANA has found 285 results for you, in
209 ms.
Currently showing results 46 to 54.
Didn’t find what you were looking for? Try the Advanced Search!
Research papers
Making your brand pinteresting to youth
Data from a two-part national survey study will provide insight into how young adult users actually use Pinterest and help marketers determine strategy and teach companies to engage with young adults on Pinterest. The initial paper-and-pencil survey...
Catalogue: 3D Digital Dimensions 2013: (Online + Social Media + Mobile) Research
Authors: Caitlin Krulikowski, Jennifer Romano Bergstrom, Megan Fischer
June 23, 2013
Videos
Targeting ethnic minorities
In recent decades, our societies have grown more diverse and multicultural. Reaching minority consumers has emerged as a priority for marketing, and specific targeting strategies have appeared. For instance, advertisers often attempt to approach...
Catalogue: Congress 2013: Think Big
Author: Anne-Sophie Lenoir
June 15, 2013
Research papers
Psychological automotive lifestyles
Within the scope of target group analysis, precise insights on the influence of cultural and lifestyle backgrounds are particularly valuable. Car ownership, body types and car brands have specific relevance at different life stages, for different...
Catalogue: Automotive Research Forum 2013: Driving Change, Driving Business
Authors: Gabriele Lehmann, Thomas Ebenfeld, Dirk Ziems
Company: concept m research + consulting GmbH
May 24, 2013
Research papers
Masculinity
A semiotic analysis and cultural exploration of masculinity in India. This presentation provides a comprehensive examination of the codes that have defined Indian masculinity over the ages - from antiquity to the present day. An exploration across...
Catalogue: Asia Pacific 2013: Asia On The Move
Author: Satyam Viswanathan
April 7, 2013
Research papers
Getting to know Wonder Woman
How mobile mass ethnography and online communities can offer a more accurate, holistic picture of consumer behaviour is illuminated by allowing stories to unfold rather than pre-framing the context. in a recent project with Kellogg's, BrainJuicer...
Catalogue: Qualitative 2012: Informing Strategic Decision Making And Action
Author: Chris Jones
Company: BrainJuicer
November 8, 2012
Research papers
Creative lab
Being close to the target group is crucial for every business. However, too often marketing decisions are made far away and a long time after key insights were identified through market research. also, multinationals often find it challenging to...
Catalogue: Qualitative 2012: Informing Strategic Decision Making And Action
Authors: Eva Kulla, Henrike Reinhardt
Company: SKIM
November 8, 2012
Research papers
How cars really get bought
This presentation is based on a study designed to follow people as they made an important purchase decision - their next new car. The presenters found very different approaches and behaviours, and were able to track the real effect of ads (greater),...
Catalogue: Congress 2012: Accelerating Excellence
Authors: Neel Desor, Robert Ellis
Company: COG Research Ltd.
September 13, 2012
Research papers
